"World Nutella Day" Editorial

Now, I'm generally somewhat irritated when people create days for products and brands as though they were a charity or cause and not something that is likely making a group of shareholders obscene amounts of money.

However, I do find it silly and actually somewhat irritating that Ferrero has cancelled 'World Nutella Day', seeing as how they only stand to benefit from it. Companies will even hire people to get memes started for them.

Why Ferrero has decided to be the killjoy on this project is uncertain, but until future notice I'll infer that  they simply lack a sense of fun and good market sense.

Resources:
Chocoholics Devastated as World Nutella Day Cancelled - by Manufacturer
Nutella Demands Immediate Cancellation of World Nutella Day